Thousand Islands tourism officials plan new cross-border brand
Tourism officials from the North Country and Ontario are planning a joint brand aimed at promoting the Thousand Islands as a two-country destination.
By Jessica Hale, ClickNNY North Country Desk
Tourism officials from the North Country and Ontario are planning a new shared brand for the Thousand Islands region. The brand is expected to launch next spring, with a branding company developing the slogan and identity.
The initiative was discussed at a meeting Tuesday at the Thousand Islands Harbor Hotel in Clayton. Officials said the Thousand Islands and Kingston region represents a $1.1 billion tourism industry and draws about 5.25 million visitors each year.
The groups said they want to attract more international visitors and compete with destinations including Niagara Falls, Cape Cod and Long Island. Visitor numbers have fluctuated in recent years but are slowly recovering, officials said.
Reported by ClickNNY and reviewed by an editor before publication.
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